Mercedes-Benz Bokeh South Africa International Fashion Film Festival
The Insider was cordially invited to the pre-launch of the Mercedes-Benz Bokeh Fashion Film Festival, at the SunshineCo. Studios in Rosebank, this past Wednesday. The likes of Maps Maponyane and J-Something were in attendance, snapping away with guests.
The pre-launch was organized to give a little teaser of what to expect at the actual red-carpet affair which takes place annually in Cape Town.
The Mercedes-Benz Bokeh Fashion Film Festival was established to shed a spotlight on emerging film directors, and has grown to attract local and international members of the fashion and film establishment.
Adrian Lazarus, the founder the Mercedes-Benz Bokeh Fashion Film Festival, and a successful director in his own right, is perhaps one of a few men who can suavely pull off a suit with a pair of Havaianas flip flops. The director opened the event by discussing the purpose of the Festival and sharing films submitted by some of the Festival’s previous finalists, ending off with one of Burberry’s latest fashion films.
Adrian has been a driving force in the film industry, by giving young directors a platform to showcase their talent, thereby opening more doors for them to further their craft.
“It’s my pleasure to foster creativity amongst the youth as well as in some small way to inspire film makers, fashion designers and brands to collaborate to produce relevant content that’s engaging and beautiful to watch. The festival continues to be the platform through which this content is expressed, as well as being the premium fashion event of the year in South Africa!”
One director, who won this year’s Young Designer Fashion Film Project Award, Pete Verster Cohen, has gone on to develop a slew of fashion films including Superbalist’s The Dakar Express film.
In 2016 the Festival received over 500 submissions from 42 countries, all competing for an opportunity to showcase on an international platform, and for the coveted Mercedes-Benz first prize of $10 000!
Oude Meester offered a first Prize to the Best Picture for 2016 of a Black magic 4K Ursa Camera, Lens and accessories to the value of R100 000! We can’t wait to see whats on offer for the 2017 Festival!
The Emerging Creative Talent Award that is specifically aimed at the South African youth segment will carry a first prize of R50 000 for 2017.
Throughout the afternoon, headline sponsor Mercedes-Benz supplied 3 of their Smart (and adorable) cars for guests to test drive. In between watching the featured films, and mingling among the fashion set, guests sipped on a decade-old whiskey, courtesy of Oude Meester, one of Bokeh’s official partners.
The festival’s other sponsor include’s Fujifilm and Product Manager, Barry Matthews, was at the event allowing guests to play with the new XT2 Fuji Camera.
Sun Goddess designer, Vanya Mangaliso , was also in attendance to represent the Gauteng Fashion Council. The newly-established council was formed to become a “a resource partner and networking platform” for aspiring designers in the city, says Vanya. There are 5 directors on the board, among them is David Tlale and JJ Schoeman.
The Mercedes-Benz Bokeh South Africa International Fashion Film Festival will take place next year in Cape Town, on the 7th and 8th of April.