Hugo Flear re-writes the perception on beauty through his theme: AGELESS

The Hugo Flear show challenged stereotypes on beauty and age at the AFI Fastrack alumni show on Saturday 13 April 2019 at CTICC.

 Confidently themed AGELESS, Hugo Flear shied away from the traditional runway models and presented his latest collection through ageless women he finds inspiring and admirable.

 Elite fashion industry contributor and ex Elle editor, Jackie Burger, KykNet presenter, Irma Jones, fitness and lifestyle mentor, Anja van de ZAND, Artist Shany van der BERG and “style protagonist”, Deborha Chambers without any modelling background took the runway by storm with their timeless beauty on what can easily be referred to a refreshing runway presentation.

This Cape Town designed and manufactured brand has developed a strong following among women who demand quality garments made in classic styles that complement the female figure and fuller figured women that find it hard to get fashionable designer clothing.  

The latest collection by Hugo Flare featured exactly that, from the trendy, yet sophisticated printed vinyl jackets with organic flowers, natural colour palettes to sheath dresses which will all be available at the Hugo Flear store in V&A Waterfront.​


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