Category Archives: Press

Inspiring A Collection That Empowers The Contemporary Woman – #RuffTungInclusive

Creative collaboration is at the heart of the Ruff Tung brand, inspiring a collection that empowers the contemporary woman. Casual sophistication is always the focus of our design as we draw inspiration and energy from the women we dress. WE’RE EXCITED TO ANNOUNCE THAT 19TH AUGUST 18H30 AT MBFWJ SPRING SUMMER17 WILL SEE THE LAUNCH […]

XAFI Brings The Magic Of Fashion Week to Life with AFI Prive Set To Make Luxury Fashion Accessible

Sandton, Johannesburg, 14 August 2017 – Fashion Week goes beyond the runway to fashion-savvy millennials in the shape of Xperience AFI (XAFI), the latest addition to African Fashion International’s (AFI) portfolio of fashion and lifestyle ventures. Fashion Week enthusiasts in search of a vibrant space to flex their style and soak up the best in African fashion, music […]

Sponsors Emphasize The Value Offered By Fashion Week

Sponsorships celebrate African excellence. Sandton, Johannesburg, July 2017 – African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg 2017 (MBFWJ 2017), has lauded the contributions made by sponsors Mercedes-Benz, ghd, MAC and Boschendal, with each brand contributing to the event’s success for three years or more. “We have had a wonderful working relationship […]

Ticket Sales To South Africa’s Premium Fashion Showcase Are Now Open

African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg (MBFWJ), has announced the designer schedule for its world-class marketing platform for refined African apparel and accessories. There will be 44 South African and international designers who will showcase their collections at the premier Mall of Africa, from 17-19 August 2017. Tickets are now on sale at, and range in […]

Exciting Future For African Designers and AFI Fashion Week

The countdown is on for Mercedes-Benz Fashion Week Joburg 2017, running from 17 to 19 August at the Mall of Africa in Waterfall Park. The event is set to delight more than ever as it marks both the 10th anniversary year of African Fashion International (AFI) and the culmination of Mercedes-Benz’s partnership with AFI as […]

MBFWJ17 Designer and Venue Announcement

African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg 2017 (MBFWJ 2017), is celebrating a decade of African excellence with an exciting line-up of African designers preparing to introduce their Spring/Summer collections, at a new venue. “We have collaborated with African fashion design royalty to offer a world-class spectacular of refined African […]

All Roads Lead To Mall of Africa For Mercedes-Benz Fashion Week Joburg 2017

African Fashion International (AFI), owner and operator of the two prestigious Fashion Week platforms – Mercedes-Benz Fashion Week Joburg (MBFWJ) and Mercedes-Benz Fashion Week Cape Town (MBFWCT), has announced the Mall of Africa as the new and official venue for MBFWJ’17 Spring/Summer.  South Africa’s top designers will showcase their Spring/Summer collections from 17 to 19 […]

#MBFWCT17 Designer Alert Black Trash

“Fashion is everywhere. We are all models and the world is a runway.” Kutlwano Mogojwe For Black Trash, fashion is a passport to creativity and has provided a profitable passion, as well as an opportunity for self-expression. Fashion lives and breathes differently across cultures and continents, and Gertrude Motopamele and Kutlwano Mogojwe’s birthplace of Botswana has afforded them the […]

#MBFWCT17 Designer Alert Quiteria & George

“Fashion should be a form of escapism, and not a form of imprisonment” Alexander McQueen For both Quiteria and George of the Quiteria & George brand, fashion means life itself and they believe that they have been blessed with the ability to touch the lives of others through their talent, and tell stories by means of design. Thriving […]