DESIGNER NAME: Jenevieve Lyons BACKGROUND: South Africa
Jenevieve Lyons as a brand encompasses: Apparel with an aesthetic quality of avant-garde ideals; with ‘performatic’ prerequisites to evoke an emotional response and bring across meaning within the viewer, evidently telling parables through ‘fashion’; and apparel.
The brand speaks to the fashion conscious consumer; with apparel; which are intricately designed and constructed to become something of immense grandeur, intriguing the customer with an eye and appreciation for clothing holding a high quality of aesthetic.The brand aims to avail the consumer with two lines of retail merchandise; 1. being the Jenevieve Lyons runway collection where pieces can be bought from the runway collections and; 2., extended ready-to-wear retail lines encompassing both womanswear and menswear.
Custom-made and made-to-measure offer the consumer with their own unique parable; outspoken into their wardrobe.
2017: Showcased at SA Menswear Week A/W 17.
2016: Showcased at Helsinki Fashion Week in Finland, Europe.
2016: Showcased at SA Menswear Week S/S 16.
2016: Showcased at SA Menswear Week A/W 16.
2015: Showcased at SKIP Fashion
2015: Showcased at SA Menswear Week S/S 15.
2015: Showcased at Mercedes-Benz
Bokeh Fashion Film Festival. 2015:
Showcased at Design Indaba Expo.
2015: Showcased at SA Menswear Week A/W 15.
2014: Showcased at SA Fashion Week A/W 15 collections.
SAFW Renault New Talent Search 2014 top 5 Finalist
2014: Showcased at Mercedes Benz
fashion week Joburg 2014
AFI Next Generation platform.
2013: Top 8 Finalist in Elle Rising Star
Design Award 2013 in association with Mr Price.
2013: Showcased at Mercedes Benz
fashion week Joburg 2013
AFI Fastrack top 12 Finalist.
2010 – 2012: Bachelor of Arts in Fashion Design at Lisof. Awarded for 3rd year Top Avant-garde Range.
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