MaXhosa By Laduma

DESIGNER NAME: MaXhosa By Laduma BACKGROUND: South Africa


To become a leading African lifestyle brand globally.


MAXHOSA is celebrating five-year’s of existence since its establishment as a fashion brand in 2012. The brand is being celebrated as one of the leading brands in Africa and has made an impressive impact on the local and international Design and Fashion markets.

Since the brand made its debut it has gone through challenging, overwhelming, exciting and exceptional times. Now is the time to celebrate the dedication and diligence that it has taken to evolve this brand and to honour the successes and achievements that have been attained locally and internationally.

The Coronation of MAXHOSA Collection features innovative MAOSA signature patterns that have proven to be successful as part of the core brand collections and products, over the past five years. Now that MAXHOSA has transcended its creative conception, initial tentative moves on the local fashion platforms and risen to gain momentum on the international fashion scene – the brand is ready to reign as a leading fashion and lifestyle brand globally. Long live MAXHOSA!

The collection seeks to demonstrate a utopian scenario of a contemporary Xhosa monarchy – regally displaying their authority wings and symbols – as they step out in their regal traditional dress during the current Xhosa King and Queen’s Coronation.


To establish a luxury of the brand.


2016 – Abryanz Style and Fashion Award Fashion Designer of the Year South Africa.

2016 Design Indaba Most Beautiful Object in South Africa Award.

2015 Who is Next Dubai Award

2015 Vogue Italia Scouting for Africa Award

2014 Africa Fashion International Emerging Designer of the year award.

2014 Premium International Best Emerging Designer for SS15 Menswear.

2012 Nelson Mandela Metropolitan University Rising Star Award

2011 Marie Claire Prix De Excellence Best Emerging Designer Award.

2010 International Society of Dyers and Colourists Design Award.

2010 NMMU International Representation Award

2016 – Swahili Fashion Week African Designer of the Year Award.