DESIGNER NAME: Stefania Morland BACKGROUND: Johannesburg
BRAND VISION & CLOTHING DNA
Stefania Morland is dedicated to personal service and attention to detail. The intimate high-end fashion store and studio, which opened its doors in 2005, has grown and evolved while staying true to the original design ethos: unique, playful pieces that remain classic and timeless. “Layering pieces and expertly constructed garments that can be worn in more than one way create a more complex look and allow our customers freedom and creativity of expression with our clothes.” We use only the finest hand-selected natural fibres sourced from around the world to produce the best possible end result. Each garment is skilfully crafted with specific attention to construction techniques and accentuated detail, creating truly distinctive clothing for people who respect and celebrate life. The design studio and retail storefront is located at 153A Kloof Street, Gardens, Cape Town, South Africa.
At Stefania Morland we value all things beautiful, both obvious and discreet. We believe in fashion as a channel of intuitive of intuitive expression. We believe in quality. We believe that everyone has a style identity unique to their own personality. We believe it is an extension of their inner creative self. At Stefania Morland we promise exclusivity. We promise devoted attention and assistance – a pleasurable shopping experience. It is our mission to produce thoughtful, functional and provocative quality garments that meet our customers’ needs, while remaining true to our own aesthetic philosophy.We passionately instil beauty, quality and function into each and every design.
COLLECTION INSPIRATION FOR MBFWCT
The Stefania Morland winter 2017 collection has been inspired by the exotic world of Frida Kahlo combined with a dreamlike colour palette and feminine silhouettes. The collection showcases a variety of colours and beautiful hand done embellishment to create striking garments full of detail. Skirts are full with bold colour while tops are intricately worked with lace and beads. Expect the usual choice of fabrics such as silk satin, chiffon, organza and full-bloom flower prints.
2009 – Audi most aligned designer award.
Showing at fashion week for 10 consecutive years.