DESIGNER NAME: Stefania Morland BACKGROUND: Johannesburg
BRAND VISION & CLOTHING DNA
Stefania Morland is dedicated to personal service and attention to detail. The intimate, high-end fashion store and studio, which opened its doors in 2005, has grown and evolved whilst staying true to the original design ethos: unique, playful pieces that remain classic and timeless. “Layering pieces and expertly constructed garments that can be worn in more than one way create a more complex look and allow our customers freedom and creativity of expression with our clothes.” We use only the finest hand-selected natural fibres sourced from around the world to produce the best possible end result. Each garment is skilfully crafted with specific attention to construction techniques and accentuated detail, creating truly distinctive clothing for people who respect and celebrate life.
At Stefania Morland we value all things beautiful, both obvious and discreet. We believe in fashion as a channel of intuitive expression. We believe in quality. We believe that everyone has a style identity unique to their own personality. We believe it is an extension of their inner creative self.
At Stefania Morland we promise exclusivity. We promise devoted attention and assistance – a pleasurable shopping experience. It is our mission to produce thoughtful, functional and provocative quality garments that meet our customers’ needs, while remaining true to our own aesthetic philosophy.
We passionately instil beauty, quality and function into each and every design.
The winter 2016 collection, entitled, “Dear Cape Town” is an accolade to the natural beauty of our mother city. We have worked with a local artist to create prints that illustrate the city including scenes that most locals would regard as dear to them. A variety of textures have been used from faux fur, sequins, feathers, and hand beaded embellishment. Colours also mimic the cities weather, with sunshine yellow, steel cloudy grey, earthy browns and cream providing the palette. Stefania Morland will once again wow the audience with garments and silhouettes to entice and leave everyone wanting more.
- 2009 – Audi most aligned designer award.
- Showing at fashion week for 7 consecutive years.
Once again showing at the AFI fashion week is one of the most prestigious platforms to showcase the new collection.
Stefania Morland Boutique: 153a Kloof street, Gardens, Cape Town (manufacture and retail off same premises.