Joburg /2017

17 August - 19 August


Inspiring A Collection That Empowers The Contemporary Woman – #RuffTungInclusive

Creative collaboration is at the heart of the Ruff Tung brand, inspiring a collection that empowers the contemporary woman. Casual sophistication is always the focus of our design as we draw inspiration and energy from the women we dress. WE’RE EXCITED TO ANNOUNCE THAT 19TH AUGUST 18H30 AT MBFWJ SPRING SUMMER17 WILL SEE THE LAUNCH […]

We Should All Be Feminists

AFI wrapped up its instalment of Joburg Fashion Week with a spectacular show and powerful statement on gender equality. To the surprise and delight of the audience, a steady stream of some of South Africa’s most celebrated men and women took to the ramp wearing ‘We should all be feminists’ t-shirts. As Thuli Madonsela, Boity […]

Sponsors Emphasize The Value Offered By Fashion Week

Sponsorships celebrate African excellence. Sandton, Johannesburg, July 2017 – African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg 2017 (MBFWJ 2017), has lauded the contributions made by sponsors Mercedes-Benz, ghd, MAC and Boschendal, with each brand contributing to the event’s success for three years or more. “We have had a wonderful working relationship […]

A celebration of Africa’s unique fashion sense and style

Celebrating a decade of African fashion excellence, African Fashion International’s (AFI) Fashion Week extravaganza took to the runway today at the luxurious Mall of Africa. Adding to the celebration and festivities was the announcement that Dr Precious Moloi-Motsepe has been nominated as the first recipient of the Fashion 4 Development Franca Sozzani Award. This highly […]

Ticket Sales To South Africa’s Premium Fashion Showcase Are Now Open

African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg (MBFWJ), has announced the designer schedule for its world-class marketing platform for refined African apparel and accessories. There will be 44 South African and international designers who will showcase their collections at the premier Mall of Africa, from 17-19 August 2017. Tickets are now on sale at, and range in […]

Exciting Future For African Designers and AFI Fashion Week

The countdown is on for Mercedes-Benz Fashion Week Joburg 2017, running from 17 to 19 August at the Mall of Africa in Waterfall Park. The event is set to delight more than ever as it marks both the 10th anniversary year of African Fashion International (AFI) and the culmination of Mercedes-Benz’s partnership with AFI as […]

MBFWJ17 Designer and Venue Announcement

African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg 2017 (MBFWJ 2017), is celebrating a decade of African excellence with an exciting line-up of African designers preparing to introduce their Spring/Summer collections, at a new venue. “We have collaborated with African fashion design royalty to offer a world-class spectacular of refined African […]

All Roads Lead To Mall of Africa For Mercedes-Benz Fashion Week Joburg 2017

African Fashion International (AFI), owner and operator of the two prestigious Fashion Week platforms – Mercedes-Benz Fashion Week Joburg (MBFWJ) and Mercedes-Benz Fashion Week Cape Town (MBFWCT), has announced the Mall of Africa as the new and official venue for MBFWJ’17 Spring/Summer.  South Africa’s top designers will showcase their Spring/Summer collections from 17 to 19 […]


TITLE SPONSOR Mercedes Benz South Africa SPONSOR MAC cosmetics SPONSOR ghd Hair Products SPONSOR Nelson Mandela Square SPONSOR Sandton City SPONSOR Trace Urban

Fashion Show Schedule

Show Schedule   Time Designer Producer   WEDNESDAY, 10 August 2016 18h30 The Intern by David Tlale Deon Redman Creative Production 19h30 Colour by Nandi Mngoma and Inga Madyibi Mary Reynolds – Tramps the Show Production Company 20h30 Bulbulia Threads by Tasleem Bulbulia Mary Reynolds – Tramps the Show Production Company WAKE by Pieter Burger […]