MaXhosa by Laduma
DESIGNER NAME: MaXhosa by Laduma BACKGROUND:
MAXHOSA BY LADUMA is the finest knitwear brand in Africa, with a global appeal. The brands was established in 2011 with an initial desire to explore innovative Xhosa beadwork and inspired knitwear design solutions that would be suitable for the amakrwala (Xhosa initiation) traditional dress, with a modern twist in mind.
MAXHOSA has received numerous achievements and captures the hearts of many fashion lovers and media around the world. It was recently included in the 2015 Vogue Italia Scouting for Africa prize and the 2016 Design Indaba Most Beautiful Object in South Africa.
The spring/summer 2017 collection looks at a positive approach of appropriation.