‘IT’S ALL ABOUT COLLABORATION AND TEAM WORK IN OUR RUFF TUNG WORLD’
As a team we have many years of combined fashion experience but more importantly we have an honest approach to what the woman out there want. As a brand we need to add value by creating well-constructed, quality driven & price effective designs. Our personal synergy comes with years of inspiration, like-minded ability and a huge mutual love for what we do!
Ruff Tung strives to maintain a definite synergy between what we already do well (our best sellers) and what appeals to the Ruff Tung sense of fashion and style
On our Spring Summer mood board is a quote ‘surround yourself with motivated people who inspire, work hard and uplift’
We have been driven and inspired by ‘Creative Collaboration’ this season – it takes a team to build a brand, a team to inspire & motivate, a team to produce every element leading to the end result. At the core is collaborative passion!
Our most colourful collaboration this season is with the hugely talented artist Gordon Ross – his illustrations have been the inspiration behind our fabric prints. We are known for our prints and this season we wanted to really offer our customer something unique & special in terms of that WOW factor.
As a Local Brand we developed 3 prints inspired by the Cape Town –
Cityscape, Colourscape and The Dragon & The Storm
Using our love of monochrome and colour – our core seasonal colours are;
Monochrome, black and white, aqua, nude pink and periwinkle.
Combined with the strong lines of our City Prints & the inspiration behind The Dragon print (Mother of Dragons) these all combine to emulate the Modern Ruff Tung Woman we love to dress. She embodies a passion for life, family, career & an effortless mutual love of fashion
As a local Brand representing South Africa at PURE London & then back home at MBFWJ, we wanted to create a strong signature look to complete on an international platform as well as Pan Africa.