‘I like my money right where I can see it… hanging in my closet.’
At Mercedes-Benz Fashion Week Cape Town 2017, we aim to engage, entertain and inspire audiences, both on and off the catwalk.
Off the catwalk, the Designer Boutique and Privé platform celebrates the rebirth of retail within the AFI stable, affording local and international guests the chance to peruse Pan-African pieces, with a carefully curated and designed collection of fusion fabrics, eclectic accessories and handbags.
Celebrating the narrative of Africa as one of innovation and design, and a continent alive with opportunity and possibility, The Designer Boutique at Mercedes-Benz Fashion Week Cape Town 2017 is one such opportunity.
Opening the doors to the public at The Meadway in Camps Bay, on Thursday 23rd March, from 12 midday to 10pm until 25th March, AFI invited established designers to come on board and showcase their designs, as well as being passionate about emerging brands, which AFI have subsidized.
This array of artisans and design talent, who are skilled at creating unique products will be showcasing their wares, and are in line with AFI positioning itself as one of the largest manufacturers, retailers and curators of high-quality fashion and lifestyle products in the world, and an organisation that can truly foster African talent.
Some of the brands include Nam Jewelry, handcrafted custom-made beaded jewellery and Sexy Socks, a conscious sock brand that donates socks to South African children in need, with the purchase of every pair.
Africa has the largest millennial population, and one with increasing disposable income.
Africans are starting to invest in highly affordable heritage brands they can relate to, and this provides an incredible new frontier for Mercedes-Benz Fashion Week Cape Town 2017 and its’ designers; such as Ituen Basi, the critically-acclaimed Nigerian label is a refreshing celebration of the ubiquitous Ankara print in all its glory, and typifies the label’s iconic signature, and Adele Dejak, who creates handmade fashion accessories for the modern, sophisticated and multi-dimensional woman.
Inspired by African shapes, textures and traditional techniques, the cutting-edge pieces are the perfect blend of artifacts and high fashion statement designs.
Clothing and lifestyle items from YEMOJA imbue the name of the ‘goddess of the ocean’ and the ‘feminine principle of creation,’ and the aspect of water is harmonic with the brand’s dream, to take vibrant African fabrics and designs from Cape Town across the seas.
Hailing from Gaborone, the Black Trash Designers represent a new generation of African designer explorers, seeking to redefine the African Aesthetic, and are just one of the Botswana Designers buyers can look forward to coveting for their closets.
The Designer Boutique takes an important step is making the Mercedes-Benz Fashion Week Cape Town 2017 platform commercially viable; finding synergy in a vertically integrated fashion infrastructure, and thus closing the gap between the designer’s studio and the consumer’s closet.
We look forward to seeing you shop up a storm and supporting local and African designers at The Designer Boutique.
Follow AFI on Twitter and Instagram: @afi_sa for constant Mercedes-Benz Fashion Week Cape Town 2017 updates as well as show schedules and ticket information. #AFI #MBFWCT17
Follow @maccosmetics and @ghd_southafrica to get the #MBFWCT17 looks locked down.
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