AUTHENTIC EXPRESSIONS OF AFRICA.

The BE YOU campaign for this spring/summer season centred on enabling greater inclusivity within Africa’s fashion network.   Twenty months into the pandemic, fashion designers and other creatives are still reeling from reduced demand for their garments and the closure of physical stores during lockdown. African Fashion International (AFI) launched Fashion Week Joburg with a no-fee payment structure, allowing established and up-and-coming designers to …

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