Check out these designers who are embracing their cultural heritage and showcasing the power of African design.


Described as the bolder, African version of Missoni, the Maxhosa brand has carved out a unique place in fashion both locally and abroad. It is now well known that Maxhosa’s knitwear inspired garments celebrate the Xhosa rite of passage and have become go-to garments for woke celebrities on the red carpet, including
several “Black Panther” cast members.

For his most recent collection, Laduma Ngxokolo of Maxhosa, presented the world with a salute to African royalty making use of the colours of the South African flag, intricate beadwork, and bold graphic prints.

Far from abandoning her African roots, Nigerian designer Lisa Folawiyo has used her prominence in global fashion to highlight the ability of the African aesthetic to stand out on the world stage.

Using “Ankara” (West African cloth) she has developed an exquisite fabric that takes specialist artisans more than 240 hours to produce. This dedication to working with local artisans makes her one of the African designers most committed to sustainable fashion. While her garments are unapologetically African, they have international appeal with collections that can be found in the United Kingdom, New York, South Africa, and Nigeria.



Imprint’s collections are marked by a desire to tell the stories of the African ancestors through iconic prints. Designer Mzukisi Mbane has managed to focus his design aesthetic on streetwear and lifestyle while upholding luxury fashion brand standards, for which he was recognized as a Design Indaba Emerging Creative for 2019.

Mbane’s humble beginnings as a self-taught designer from Khayelitsha has not held him back from becoming a celebrated South African designer, whose African bridal dress was named The Most Beautiful Object in South Africa in 2019. His work is inspired by his Xhosa heritage and the art of African storytelling.

To shop pieces from Imprint at the AFI Boutique click here. Don’t forget to use the code, #SPRING2020, to receive a discount on your shopping cart.