Following a successful launch on International Women’s Day in Abu Dhabi, African Fashion International (AFI) is embracing its continental roots with an authentic Africa-inspired Fashion Experience in partnership with Forbes Under 30 Summit Africa to be hosted in Botswana. Scheduled for Wednesday, 27 April 2022 in Kasane – Africa’s ‘Four Corners’ where four countries almost meet: Botswana, Namibia, Zambia and Zimbabwe – African designers will enrich the inaugural Forbes Under 30 Summit with their latest collections.
For two days, from 26 – 27 April, AFI’s showroom in Kasane will present the newest offerings from designers that will be available for delegates and guests to touch, feel and purchase. Expanding their market platform to a new audience from the USA, Europe and Africa, the AFI Showroom is also open to all appreciators of pan-African creativity residing in Botswana.
The Fashion Experience and the Forbes Under 30 Summit Africa aim to leverage the biodiversity and natural appeal of Kasane to alter guests’ mindsets toward conscious capitalism and sustainable production. For AFI, this shift involves a reimagined runway, without a ramp, to draw the intensity of natural light onto the showcase of sustainable collections.
AFI is using its brand power to lure attention to ecological wonder in the Chobe District by hosting an eco-friendly show, keeping with the Forbes theme of Sustainability. The theme for the showcase is Innovate, Inspire and Explore, which promises a truly AFI African exhibition. No stranger to making bold moves in the African fashion landscape, AFI will combine technology, luxury, music, and retail to stage a dynamic African encounter.
Founded in 2007, AFI developed its brand through owning and producing Fashion Weeks and has now evolved into an Industry Aggregator and Lifestyle Platform. AFI has since added a retail focus through its concept store House of Nala and developed digital infrastructure for a one-stop-shop of the best of African luxury fashion and accessories. AFI is leveraging this partnership with Forbes to discover, test and launch new tech-based novelties that would appeal to a global audience of rising leaders.
“Africa’s young people will influence global trends. Their incredible talent and their collective authority, as well as their innovative and entrepreneurial spirit, will change the narrative of Africa, as well as creating new economies” says Dr Precious Moloi-Motsepe, the Founder and Chief Executive of AFI. “
AFI’s showcase and the Forbes Under 30 Summit Africa will be an amalgamation of innovation, and technology as well as focusing on our collective sustainable future. This will also be an opportunity for designers to become acquainted with the tastes and aspirations of a new generation, and for the entrepreneurs to be inspired by the out-of-the-box thinking of designers.
This runway extends AFI’s partnership with Forbes, which saw designer’s platform their collections at the Forbes 30/50 Summit held in Abu Dhabi. Headlining the showcase in Botswana is AFI’s showstopper David Tlale, who joins the runway since completing the Fashion Lab where he mentored three emerging designers.
The Forbes Under 30 Summit Africa will blend economic, social, environmental, and cultural sustainability to promote an interconnected mission of transformation where AFI and its affiliated designers will shine.
Shop the runway at www.africanfashioninternational.com
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