Ready, steady, let’s go! AFI is gearing up to wow audiences across the world.
However, things will be done differently this year due to the global pandemic which has
halted industries, mostly fashion.
AFI will go the virtual route in its innovative AFI Fashion Week to reach its targeted
Bearing in mind the safety of our Fashion lovers and designers, all hybrid shows which are
part digital and part physical, there will have restricted seating capacity to observe strict
In the upcoming showcase, AFI will be taking the audience through a journey of
remembering our past, reflecting on our present and reimagining our future. As the saying
While adapting to digital mediums of storytelling is the main highlight of this Fashion Week.
The designer stories will take the centre stage looking at their signature styles, patterns,
textures and threads of cotton. These stories will amplify the designer’s heritage, passion
and what inspire them. Also challenging the fashion industry to be more inclusive through
An artist spotlighted by AFI this year is Mam’ Esther Mahlangu, who has released a
collection of t-shirts in collaboration with AFI. The t-shirts can be purchased online, at the
afiboutique.com, and was prompted by a campaign to preserve Africa’s traditional heritage
in a modern era.
It is from this evergreen imagination, of what and who we are, that AFI carves a vision for
But that’s not all… The AFI Fastrack programme will showcase four emerging designers
alongside established artists at the virtual Fashion Week. Competing against one another for
the title of Fastrack Designer of the Year, design students will be introduced to the audience
through an anticipated short film titled “A Day in the Life of a Fastrack Designer”. The film,
which aims to generate hope amongst emerging African creatives, will give us a glimpse of
what it takes to make it in the competitive industry.
AFI was created to empower and launch fashion brands on the continent, giving them the
visibility and appreciation, they deserve. Through this recognition of African creativity, we
are reminded that our continent’s progress and rich history lies in our growth and ambition.
And for that, we as AFI are saying noma yini, noma ubani rea kopele!
Take your seat as we build a real and progressive fashion future, together. Register on the
following link afi.events
RESET! REIMAGINE! REINVENT!