AFI MAKES SUSTAINABLE FASHION POSSIBLE IN THE WILD

On the banks of the Chobe River, and beneath the desert sun, six designers presented collections inspired by the beauty of Africa’s natural landscapes. African Fashion International (AFI) hosted and produced the Forbes AFI Fashion experienced embracing the setting of the Chobe National Park to promote sustainable living through fashion.

KASANE, BOTSWANA. 28 APRIL 2022. On the banks of the Chobe River, and beneath the desert sun, six designers presented collections inspired by the beauty of Africa’s natural landscapes. African Fashion International (AFI) hosted and produced the Forbes AFI Fashion experienced embracing the setting of the Chobe National Park to promote sustainable living through fashion.


Without the traditional runway staging, and by eliminating all artificial lighting, the production transformed interpretations of what a world-class fashion experience should be. Models tapped into the already present hills, trees, and bridges to imagine a runway that sophisticatedly laid bare the charm and functionality of the clothing.


Moving to the vibrating sounds of the marimba iZaura, the Botswanan brand designed by Mothusi Lesolle, showed a regal resort collection. Alongside was Dihdah, designed by husband-and-wife duo Candida Tseko and Weru Tseko. Their collection told a story of Botswana’s main export – the gem diamond. From dust to diamond, their collection was a metamorphism of colours and fabrics, from earthy hues to bright sunset highlights.


Kenyan brand Ohana Swimwear, designed by Neema Kinoti, showcased a safari collection that offered a journey of self-discovery through animal and African prints. MyOpenKlozet, designed by Moshopjadi Tsiki, built on her previous collection to infuse the vintage romantic design with Ndebele inspired prints. The collection by Kworks, a special addition to the showcase, represented the AFI Fastrack development programme. As runner-up in 2022, Keneoue Mhletswa was inspired by fabrics to create an elegant collection that marked her growth as a designer.


Closing the show, ImprintZA by Mzukisi Mbane took a bold approach to his latest collection. Known for his rich collections, inspired by a deep connection to his grandmother, ImprintZA was elevated to tell this individual story of his roots within the context of Pan-Africanism.
“The youthful audience of the Forbes Under 30 Summit was ideal for testing new approaches to fashion and the runway,” said Dr Precious Moloi-Motsepe, Founder and Chief Executive of AFI. “When you strip the runway bare, there is a lot of creativity that we can do in that space. Fashion can no longer follow the standard formats of the past. AFI is driving change and we look forward to building on the sustainability aspect of African fashion by growing collaborations between fashion, retail, and tourism”.


Over two days, the House of Nala pop-up store hosted the collections by showing designers, amongst others. All collections are available for purchase online at www.africanfashioninterntional.com with the AFI runway-to-rail speed.


Watch the show online to experience a down-to-earth showcase of Africa’s talent, surrounded by the marvels of Kasane at https://youtu.be/c0o9dDBe-MU

All images published must be credited to African Fashion International (AFI)
FashionShowMEDIA – OneDrive (live.com)

For all media enquiries kindly contact:
Ms. Roshnee Pillay                                                                                 Sibusiso Hlela
Marketing Manager                                                                               Digital Marketing Manager
T: +27 11 324 1500                                                                                 T: 011 324 1500
C: +27 82 654 1531                                                                                 C: +27 64 687 0317
E: roshnee@afi.za.com                                                                          E: Sibusiso.hlela@afi.za.com

About AFI
African Fashion International’s story begins in 2007. AFI has since evolved from owning and producing Fashion Weeks to becoming an Industry Aggregator and Lifestyle Platform with a strong retail focus:
• Concept Store                House of Nala
• Marketing Platform       AFI Fashion Week Joburg, Cape Town and Africa
• Development Platform AFI Fastrack
• Thought Leadership      AFI Masterclass

Read more about our brand story here: https://www.africanfashioninternational.com/african-luxury-fashion/

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