ABOUT AFI MASTERCLASS
Fashion is a globally connected industry with economic, social and environmental influence. This knowledge platform brings together industry leaders from around the world to signal current trends and discuss sustainable practices for collective transformation.
BE YOU! TRULY AFRICAN
There are trends that hold immense promise, such as Africa’s youthful and dynamic population, the drive to greater economic integration through the Continental Free Trade Area, and the potential for 4IR technologies to accelerate and ‘leap-frog’ service delivery and productivity on the continent. A host of renowned speakers will dissect how African art, fashion and design has used historical African heritage and identities, what has been exciting about this, and what has been constraining; African youth and the extent to which their sense of identity is rooted in continental heritages as opposed to a globally homogenous consumer culture. And the role of ‘creatives’ in nurturing a sense of identity suited to contemporary Africa, and the challenges of trying to nurture such a sense of identity.
WATCH AFI FASHION WEEK MASTERCLASS
MASTERCLASS SCHEDULE 2021/22
heritage and culture
28 September 2021
29 October 2021
THRIVING IN THE DIGITAL ECONOMY
30 November 2021