AFI Privé launches A/W’18 collection ROUTE TO ROOT

“For the AW18 collection Route to Root we went deeper looking under the African sun, going back to our roots.”

Johannesburg, Sandton, 04 April 2018. African Fashion International (AFI) in-house label AFI Privé has launched its autumn/winter’18 range called Route to Root. The range was introduced at the AFI Cape Town Fashion Week.

The new range comes just in time for the re-opening of the AFI Privé store at the Mall of Africa in Johannesburg.

AFI created a modern contemporary fashion brand rooted in Africa. Through its collections, it aim to break borders and present a seamless Africa, in our unified embrace of the various artisanal techniques across the continent. AFI Privé constantly draws inspiration from across the African continent and focuses on translating it into tangible fashion pieces that are focused on fit, finish, and quality. The latest collection Route to Root focuses on giving its consumers affordable luxury.

The designers behind the AFI Privé are Tayla Nguskos and Chesney Williams who were selected through the AFI development programme Fastrack.

Born in Port Elizabeth, Tayla Nguskos was fastracked right after finishing her BTech in Fashion Design at Nelson Mandela Metropolitan University. In 2016, Tayla was a runner up in the last leg of the AFI Fastrack’s competition. For her collection, she had the opportunity to work with TV personality Minnie Dlamini on an exceptional range celebrating the feminine form.

Zimbabwean born Chesney Williams achieved a Diploma in Fashion from Spero Villioti Elite Design. In 2016, Chesney was a runner up in the final leg of the AFI’s Fastrack competition where she collaborated with DJ Zinhle on a “bohemian chic” collection which won her a legion of fans.

In 2017 both Tayla and Chesney were recruited by AFI to lead womenswear designs for the relaunch of AFI Privé.

Explaining the concept behind the latest collection, Tayla said: “For the AW18 collection Route to Root we went deeper looking under the African sun, going back to our roots. The inspiration for A/W18 is derived from the routes we take to get to our roots, our home. Our land provides us with the foundation to plant our roots. The overall feel of the range will be of an African women going on a journey to explore and find her roots, layered clothing to protect herself from the cold and her belongings wrapped closely to her.”

“We used rich, deep tones in the range which was inspired by the land and the colours you see from a Birdseye view. The colour palette consists of emerald greens, striking blues, maroons and mustard yellows which are rounded up with a contrasting a dusty pink. The range includes soft fabrics that are very flowy and elegant keeping that very feminine style. The range also focuses on attention to waist, this can be seen in the way the garments wrap to closed,” added Chesney.

For more information and photographs on the Route to Root range please click the link below:

https://www.dropbox.com/sh/5bqr3391ghbie2d/AABiDieZtzLFl569IsN1JSwVa?dl=0