Cape Town, 25 March 2018. The AFI Privé by David Tlale collection, an eye-catching range of elegantly cut monochromatic black and white, sharpened by blazing yellow, went down the ramp to tumultuous applause at this evening’s AFI Cape Town Fashion Week. Echoing the global trend for guest designers to contribute a new line to renowned brands, this limited-edition range was commissioned by African Fashion International (AFI) from internationally acclaimed South African designer David Tlale to showcase its in-house brand, AFI Privé.
“This unique collaboration with David Tlale, is in line with AFI’s strategy to work in collaboration with local talent as well as global talent. Fusion projects are the way forward for many sectors including film, arts design and fashion.” Says AFI Founder and Executive Chairman Dr Precious Moloi Motsepe.
Underlining the range’s exclusivity, only about eight to 10 items of each piece will be available. Together with another specially commissioned range of gold and horn jewellery from Matter of Fakt, they will be sold through the AFI Privé store in the Mall of Africa, Johannesburg, a popup store in Cape Town, and through Privé Online.
“I am proud to have been invited to produce this capsule collection for AFI Privé,” says Tlale. “Being guest designer for a range of this calibre is a rare opportunity and I am enjoying every minute.”
Tlale’s range of 18 key mix-and-match pieces is aimed at the aspirational working woman. It offers her a suite of looks to take her through the working week and then on to a cocktail party or special evening event. Its elegantly restrained clean lines, with most of the garments just above or below the knee, complement the carefully modulated colour palette.
“The pieces are stylish and sexy with cinched waists, full-circle skirts, dramatic sleeves and quirkily unexpected placing of the range’s pussybow motif,” says Tlale. “They have a great vintage, retro feel, combining the elegance and energy of the 1950s – Dior’s New Look meets the original, swirling skirts of the rock ‘n roll era. These are garments for a feminine and fashion-forward customer who is not afraid of making a statement.”
Luxury brocades, velvets, lace, suede, organza and shimmer chiffon, sourced from as far afield as Italy and Korea, add to the glamour. The garments are all made up at Tlale’s Johannesburg atelier. Most working-wear pieces range in price between R1 800 and R3 000, with event wear such as cocktail dresses at about R8 000. Sizes available range from 32 to 40 and larger sizes can be made up on request for a surcharge.
“This limited-edition range fills the gap between ready to wear and couture,” says Tlale. “It is about making fashion accessible.” The AFI Privé show also featured two ranges presented by two of the new generation of designers emerging from AFI’s Fastrack™ programme, Chesney Williams and Tayla Nguskos, says AFI Privé brand manager Alex Harris.
They showed their first ranges for AFI Privé at Johannesburg Fashion Week in August last year. These follow-up ranges were created under the theme Route to Root and will retail from about R800 to about R1 800.
“We look forward to more great things from Chesney, Tayla and other Fastrack™ graduates at our future AFI Fashion Weeks,” says Dr Precious Moloi-Motsepe. “Fashion is a young industry in many senses in Africa. At AFI, we aim to support established talents such as David Tlale so they can model the tenacity and focus needed for our continent’s designers to establish themselves and to enable Africa’s fashion industry to reach its full potential.”
ABOUT AFRICAN FASHION INTERNATIONAL (AFI)
In just over a decade, AFRICAN FASHION INTERNATIONAL (AFI) has built a thriving fashion marketing, retail and development platform that celebrates the creativity and craftsmanship of our continent, shining a light on African luxury fashion aesthetics, in all their originality, heritage and style.
AFI owns, produces and plays host to Africa’s premier luxury fashion week in Cape Town and Johannesburg which are AFI Cape Town Fashion Week and AFI Joburg Fashion Week.
AFI Prive is the retail arm promoting African fashion to clients around the world, and AFI Designer Boutique takes the runway to market.
AFI’s commitment to nurturing emerging African talent is evident in AFI FAST TRACK – an incubator that equips designers to succeed in the business of fashion.
While AFI will continue to carefully monitor the water situation in the Western Cape, we are deeply committed to protecting jobs and contributing to the economy of Cape Town.
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Photographs are available on http://gallery. africanfashioninternational. com/envira/afi-prive-dy-david- tlale-afi-ctfw/