In the words of famed designer Alexander McQueen, “It’s a new era in fashion – there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together”. This couldn’t be truer for Africa’s current fashion scene. Young emerging African fashion designers are lifting the veil on some of the most creative, traditional, and contemporary fashion-forward collections to ever strut down runways.
AFI Founded, Owns, and Runs Africa’s Most Esteemed Fashion Weeks
While African music and culture have always been a global source of inspiration, African fashion is finally getting the global recognition it deserves with African Fashion International propelling it to legendary heights. Founded in 2007 by businesswoman and philanthropist Dr Precious Moloi-Motsepe, African Fashion International (AFI) founded, owns, and operates Audi Joburg Fashion Week Autumn/Winter, Durban Fashion Week (50%), Africa Fashion Week, Mercedes-Benz Cape Town Fashion Week Spring/Summer, and the African Fashion Awards.
Besides owning and directing Africa’s most esteemed fashion real estate and other African fashion-related initiatives, AFI was the first platform to pioneer a Pan-African showcase of designers from the four African regions. Renowned as The Home of African Fashion, we showcase the designs of various talented designers from all over Africa who demonstrate their African pride and individuality. Reaching beyond the borders, we have worked with designers such as Mozambican designer Taibo Bacar, Ghana’s Christie Brown, Nigeria’s Ituen Basi, Cameroon’s Kreyann, Madagascar’s Eru Raisina, the Ivory Coast’s Laurence Airline, and Rwanda’s Moshions.
We Bring Local Designers to International Markets
Since our first runway shows 12 years ago, we have opened distribution channels to international markets for many local designers. From Errol Arendz, Gavin Rajah, Simon Rademan, Marianne Fassler (AFI Designer of the Year 2014), David Tlale (an SA designer whose work has been showcased at New York, Paris, and South Africa Fashion Week), and Laduma Ngxokolo’s Maxhosa by Africa who made its debut at New York Fashion Week, to Thebe Magugu who became the first African designer to scoop LVMH PRIZE Young Fashion Designer – AFI is proud to have been part of every one of our designers’ journeys.
With the belief that Africa holds the promise of a positive fashion-forward future, and with the world looking for more diverse creativity, craftsmanship, and innovation, we are committed to unearth and propel the endless talent from all corners of our colourful, diverse continent.