A French national with Beninese parents, Kassim can’t seem to live in one city. Indeed born in the Parisian suburbs, he grew up in France, Benin, and Togo. He pursued his studies between Paris and London combining a Degree in Literature and Business Administration. He subsequently spent time in NYC and Seoul. His passion for men’s fashion and travel has always been there. He has always craved for discovering new cultures while identifying deeply and proudly as African. Founding Allëdjo became a clear evidence.
Founded in 2017, by Kassim Lassissi. We are a unisex clothing line Made in Africa. Produced in West Africa. (Cotonou, Benin, & Dakar, Senegal) ALLËDJO means wanderlust, nomad, or traveler in Yoruba, the mother tongue of the founder. Yoruba is a language spoken in West Africa, principally in Benin and Nigeria.
The brand has been founded with a desire to merge a passion for travel and exquisite apparels. Each collection is dedicated to a destination and its culture. Our brand embodies the people on the move, with a deep concern for ethics and the preservation of cultures. We also identify to the apparent simplicity of yet complex designs.