There is a story and an inspiration behind every collection. And the Scalo collection is no different.
Not only is it is inspired by a feeling of happiness taken from pastel colors but it also has a strong
message relating to breast cancer awareness. The cuts on the collection a very modern and
sophisticated thus representing a strong, confident woman.
SCALO is a South African fashion brand that represents quality and style since 2009. Founded in
Johannesburg by Soweto born Sello Medupe, Scalo works on the basis of passion and creativity,
fused with the dynamism of a Johannesburg attitude. It is a modern, sophisticated and futuristic
Revolutionizing shape is paramount to the brands philosophy which brings out a great fit and a
fluttering silhouette. Scalo aims to bring out a fresh and innovative approach to design, in order to
create wearable yet cutting edge clothes.
The Scalo logo has taken on a strong presence for itself; as it reflects the personality of Sello and the
inspiration behind Scalo, which is intended as distinguished, creative and emotionally present. The
brand prides itself for its consistent approach to risk taking with bold fabric and colour choice and its
deep understanding of the human form and how it’s best flattered.
Scalo has made his mark and dressed some of Africa’s biggest influencers such as Thembi Seete, Zizo
Beda, Minnie Dlamini, Cassper Nyovest, P Squared, Lira, Nadia Nakai and many more to mention a
Shop Scalo on the AFI Boutique.