SA Menswear Week took place earlier this month at an old warehouse behind the V&A Waterfront, giving all the Cape Town-based streetstyle enthusiasts an opportunity to snap and be snapped at the beautifully rustic venue, and The AFI Insider was there to bring you all the exclusives.
This season’s line-up boasted with a variety of menswear brands and designers hailing from different parts of South Africa, Nigeria and Botswana. IXSNAY, G Thing Brand, Richard Hoy, Del Lombard, Storey, Merwe Mode X Tian, Neo Serati, XM Creatioms, By Ele Apparel, One I Am, Red Thread, Iconic Black, Masa Mara, Rick Dusi, J Reason, Quiteria Ateliers, Lucky Luke, Throwaway Twenty, Issa Leo and S.P.C.C. were all the designers that made this year’s Menswear Week line-up.
One of the stand-out moments came from Quiteria Ateliers as they debuted their first ever menswear collection titled “Metamorphosis” which took the crowd by surprise, arguably becoming the crowd-favourite for the night. The creative concepts behind this show were evident from how it was presented on the runway; with flowers hanging from the lights and smoke-filled bubbles giving a high-end fashion ambiance all while models strutted in strikingly beautiful white shirts with portraits of the brand’s creative director Quiteria.
Throwaway Twenty, a Johannesburg-based menswear brand known for its nonconventional tone and design ethos also had the crowd’s undivided attention, as they presented their collection in different shades of green – merging both street and formal wear. The AFI Insider spoke to Lana Enslin, one of the creatives behind this brand, who described the brand as “an unapologetic South African menswear brand for young boys and guys.” Lana added, “We’re all about offbeat, suave design with a youthful tongue-in-cheek point of view. From classic menswear that is boyish at times to unrepentant raw statement pieces”. The brand also introduced new faces to model their garments, “It’s about taking the underdogs along on the journey and coming home reborn, showing the rest how we’ve lived and how we live now.”
Another show stopper for the night was Johannesburg-based designer Nao Serati who is famous for his contemporary unisex athleisure wear, which explores the margins of gender and sexuality. The brand, yet again, stuck to its guns this season giving us sequenced crop-top suits in different colour palettes such as pink and green, and the audience was left undeniably impressed.
South African Menswear Week (SAMW) is Africa’s only stand-alone platform dedicated to the development and promotion of menswear within the African continent. Taking place twice a year in Cape Town, South Africa, SAMW aims to provide a world-class platform for menswear designers and brands to showcase their latest collections. With a series of shows over three days, only the best of menswear is invited to be on the schedule each season.
The next SAMW will be a summer/spring showcase taking place 09 to 12 July 2020.