Moroccan fashion lovers are in for a week-long treat as Casablanca will be turned into a fashion show, introducing the first edition of Africa Fashion Talents (AFRIFATA).
The event will highlight young African talents, creating true dialogue between the different generations within the sector and between the creative community and the finance sector, a necessity for propelling creative ideas into viable businesses. It will also focus on creating operational strategies in order to suitably contribute to and reinforce the capacities of young African talent.
This is also an opportunity for the designers to meet big names in the fashion industry and also present their work to the Moroccan public. Fashion representatives from South Africa, Angola, Ivory Coast, Ethiopia, France, Gabon, Ghana, Kenya, Nigeria, Mali, Morocco, the Democratic Republic of Congo, Tunisia, and Senegal will attend the event.
Prominent African personnel in the field of fashion and culture will also be present, such as founder of African Fashion International (AFI), Dr. Precious Moloi-Motsepe, international designer Adama Paris, Hisham Oumlil, Flora Coquerel, Diana Opti, Frannie Leautier and Aida Touhri.
The four-day event will feature panel discussions, parades, meetings with professionals and gala dinners which will also be an award ceremony.
The Sofitel Casablanca Tour Blanche will host the first day of festivities with debates, meetings, and exchanges around the current situation and the future of the African fashion sector. The African Development Bank, the World Bank, and the Minister for Art and Culture of Mali will join the discussion about the most effective means and solutions to strengthen the financial independence of young creators.
The second day will take place in Morocco Mall, with one great fashion show to showcase the “Made In Africa” talents and contribute to their continental and global influence. Designers from South Africa who will showing are, Imprint, AFI Prive and Quiteria & George. The third day will start with fashion parade followed by a gala dinner at the Sofitel Hotel. The last day will be for networking and marketing for designers.
The African Fashion Talent was initiated by Nawal Debbouze and Zaineb El Kadiri, two Moroccan fashion lovers with the purpose of bringing together talent from around the continent and create partnerships from various African countries, and also to promote African fashion and design sector to the rest of the world.