While music, culture, and traditional attire have always gone hand in hand with Africa – a revolution is happening in African fashion. From the kaftan, dashiki, gomesi, kanga, and head wrap to colourful beadwork – Africa’s diverse mix of cultures, ethnic groups, and religions have given rise to a variety of traditional clothing.
The South African fashion industry is growing at a rapid pace, with South African designers making waves with their detailed craftsmanship that hint at traditional, bold prints and electric textured fabrics. After an action-packed 4-days of couturiers showcasing their latest collections at AFI Fashion Week in Sandton, South Africa’s emerging creatives have proven to be at the cutting edge of global fashion trends.
In the words of famed designer Alexander McQueen, “It’s a new era in fashion – there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together”. This couldn’t be truer for Africa’s current fashion scene. Young emerging African fashion designers are lifting the veil on some of the most creative, traditional, and contemporary fashion-forward collections to ever strut down runways.