If there was one message interpreted at this year’s AFI Cape Town Fashion week, it was the concept of mirroring African fashion luxury to the international stage. Taking place behind the Condé Nast Luxury Conference, this event saw guests such as international Vogue editor Suzy Menkes, cyber fashionista Noonoouri and British Vogue editor, Edward Enninful among many.
Maxhosa, Ruff Tung, AFI Privé and Neville Masondo showcased their latest collections on the first day of AFI CTFW19 runway shows held at the Cape Town International Conversion Centre (CTICC), which can only be described as busiest week in South African fashion calendar.
These are some of the stand-out moments from Day 1 of #AFICTFW19 themed #IAMAFRICA:
Maxhosa by Africa not Laduma
On what has become a tradition show attendees were draped in Maxhosa’s geometric prints and patterns showing support to the designer. This seasons Maxhosa’s collection stood out from the past seasons with the menswear sets, feminine body-hugging dresses, tassels and fringes, and of course colour. To embrace the whole continent and make the brand relative to everyone Laduma has decided to replace his name with Africa.
Ruff Tung promotes inclusivity
The design duo kept to their diversity theme to which we saw inclusivity in their models, paving the way to body acceptance and showing that women come in every shape and size. This collection featured strong silhouettes, cropped hemlines, wide trousers, fitted tuxedos, and their statement pieces: jumpsuits.
AFI Privé takes a different direction
Inspired by sustainability and the beauty of the Africa, AFI Privé created their latest collection with the inspiration from the Boschendal garden wild flowers. The beautifully crafted collection was not just ready to wear as it been in the past seasons, but the brand has taken a new direction bringing an element of bespoke looks.
Not a dull look with Neville Masondo
Known for his love for bridal inspired garments, Neville did not disappoint. His collection spoke of elegance and style. With Neville’s La Art Neviole Emporium be sure to standout, his designs have a historical or vintage element – but with a modern twist.