FASHION REFLECTS THE BRIGHT POSITIVE GLOWING MOOD OF SONA 2018

Johannesburg, 19 February 2018.  As pioneers of the first African fashion marketing, retail and development platform, AFRICAN FASHION INTERNATIONAL (AFI) celebrates President Ramaphosa’s commitment to further stimulate manufacturing, promoting locally produced goods such as textiles, clothing, fashion and accessories.

With youth employment high on the agenda, AFI further commits to continue to invest in and nurture emerging talent in our country through our AFI Fast Track programme and retail platform that takes collections to market promoting about business growth.

Gracing the SONA red carpet, prior to President Ramaphosa’s first SONA speech, African fashion in all its sophisticated luxury, unique designs, patterns and styles came to life in a colourful display of contemporary craftsmanship and couture.

A mix of traditional wear, combined with custom tailored suits and elegant evening dresses, with a modern nod to our rich culture heritage and diversity, was clearly on show.

Legendary South African Designer, David Tlale predicts that the fashion at this year’s red carpet will set the tone and trends for future red carpet awards ceremonies and fashion weeks.

“There was definitely a more refined, elegance that is fast growing, a fashion sense and style that is redefining and embracing South Africa with everyone from ministers, politicians and partners stepping out in a wide range of local fashions and traditional to contemporary designs.” said Tlale.

Gold dominated the carpet this year, a salute to a new dawn for our country, with everyone from our First Lady Dr Tshepo Motsepe to Bheki Cele’s wife Thembeka Ngcobo and the Mandelas shone and sparkled, highlighting that all that glitters can be gold.

Thula Sindi’s chic monochromatic tailored two-piece in gold looked good on the First Lady.

Many ministers and politicians demonstrated African luxury fashion and couture is alive and flourishing – Nkosazana Dlamini-Zuma blended traditional with a modern twist in an beautiful turquoise-and-pink African print, Bridgette Radebe looked regal in her monotone gown with its contemporary African silhouette, while Phumzile Van Damme channelled Black Panther, in a simple silhouette bold floral gown by Klûk CDGT was spot on trend.
As African luxury fashion continues to take centre stage on red carpets around the world, African Fashion International (AFI) congratulates all the ministers, politicians and partners and invited guests who pulled out all the stops to look their best on this momentous occasion.