It was the most fashionable date of October with South African Fashion Week still buzzing in the air. A continental affair where guests rubbed shoulders with top designers and influencers, last month’s AFI Fashion Week took place at the Sandton Convention Centre with the theme “I am Africa”. But, this year, we flipped the script with an African Fashion Unites show, which included a tantalising fusion of African cuisine, music, and the Pan African Fashion exhibition.
Founded in 2007 by businesswoman and philanthropist, Dr Precious Moloi-Motsepe, AFI is the first company to pioneer a pan-African showcase of designers from the four African regions. Over four action-packed days, African Fashion Week brought the most premium pan-African fashion showcase on the continent – with over 30 designers from all over Africa showcasing their bespoke detailing and craftsmanship.
Tapping into bright, loose, and body-hugging African prints, retro-inspired florals, and textured electric woven fabrics, it was a pan-African showcase where models and celebrities strutted the runway to the sound of Afrobeat legend Femi Kuti. Kwesta also gave an incredible performance with the Ndlovu Youth Choir, passing on a message that Africa must unite in its diversity.
With the aim to promote a sense of entrepreneurialism amongst the youth in this creative industry, by giving them a stage to promote their talent and brands, this year’s fashion week was a celebration of raw African talent and a sure path to success for the designers that graced the runways.
While there were many breathtaking fashion moments, internationally acclaimed designers such as David Tlale (who received a standing ovation), Taibo Bacar, Christie Brown (Ghana), Maxhosa (SA), Gavin Rajah (SA), Eric Raisina (Madagascar), Mai Atafo (Nigeria), Kahindo Mateena (DRC/US), Laurence Airline (Ivory Coast), KLûK CGDT (South Africa), Moshions (Rwanda), and Neo Serati (South Africa), and locals such as Palse, Rich Factory, and Loin Cloth and Ashes revealed their latest collections, of which all reflected the message of sustainability, unity, and diversity.
At AFI, we believe in the promise of Africa and feel that it’s important for Africa to put its stamp on global styles and future trends. Showcasing the best that African fashion has to offer, we have helped to create and propel many local designers to legendary heights through our platform – and we can do the same for you.
The hunt for South Africa’s hottest young emerging creatives has begun. If you’re creative and have the drive and passion to enter the dynamic industry of fashion, then contact us today.