FULL LIST: The 25 African Creatives To Follow In 2025

AFI Insider

The world’s gaze is firmly on Africa, thanks to the youthful energy on the continent, which is a sign of major untapped potential.

With a young population driving innovation, the growth prospects are immense—particularly in the creative sector, where talent in film, fashion, art, music, and entertainment is making global headlines.

The creative industry is slowly proving to be a powerful contributor to the GDP of African nations.

Valued at approximately $58.4 billion, Africa’s creative economy represents 2.9% of the global creative market, according to the UNDP. While this figure may seem modest, the potential for expansion is there. 

A report by Adams & Adams estimates the industry currently generates $4.2 billion annually. It is also projected that by 2030, Africa will account for 10% of global creative exports, valued at $200 billion, while creating over 20 million new jobs.

A new generation of African visionaries is emerging in an era where creativity and culture converge to reshape global narratives. From fashion and film to media and sustainability, these innovators are rewriting the rules, captivating audiences with their unique voices and compelling stories.

But who are the individuals driving this remarkable growth?

We have compiled a list of 25 must-follow creatives from across the continent who are doing their part in redefining African creativity in 2025. 

PART 1

Part 1 features Ekow Barnes, Peace Hyde, Darey Art Alade, Yayra Agbofah, Jade Osiberu, Nthabiseng Marie, and Smash Afrika

PART 2

Part 2 Features Binwe Adebayo, Usimamane, Idelle Taye, Liz ‘Thayú’ Kilili, Frederica Brooksworth, and Ruger

PART 3

Part 3 Features Sophie Tankou, Emmanuel Ekuban, Linda Sumbu, Kabelo Kungwane, Natasha W. Muhanji and Zizipho Phoswa.

PART 4

Part 4 features Phupho Gumede, Thobeka Mbane, Temi Otedola, Tinuke Eboka, Manasseh Nyagah and Yemi Lawal.