PRESS RELEASE: AFI Announces Strategic Evolution on Fashion Week

Fashion Is About Change. So AFI is Evolving 

 FOR IMMEDIATE RELEASE  

 Johannesburg, South Africa (15 March 2024) – Building on its remarkable 17-year legacy of nurturing African design talent and propelling them onto the global stage, Africa Fashion International (AFI) is pioneering a strategic evolution for its signature Fashion Week events. As a result, Cape Town Fashion Week 2024 has been rescheduled for later this year to facilitate this exciting evolution of AFI Fashion Weeks.  

The Taibo Bacar fashion show at Cape Town Fashion Week 2023

The evolving fashion landscape demands adaptability. AFI's strategic shift ensures we remain at the forefront, effectively meeting the needs of designers, customers, stakeholders, and the broader fashion community. This aligns perfectly with AFI's ongoing transformation as a leading fashion week producer, retailer, and unwavering champion of African fashion. 

Says Roshnee Pillay, Marketing Manager at AFI: "AFI has always been a catalyst for progress in African fashion. This transformation reflects our commitment to pushing boundaries and creating truly enriching experiences for all stakeholders. We are confident that the AFI Fashion Experiences will become a new benchmark for engaging with African fashion on a global scale." 

AFI will unveil exciting details about the upcoming AFI Fashion Experience events soon.  

Get ready to experience the vibrant heart of African fashion in a whole new way. 

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FOR MORE INFORMATION, SPONSORSHIP OPPORTUNITIES, AND INTERVIEW REQUESTS, PLEASE CONTACT:    

Roshnee Pillay AFI Marketing Manager    
Roshnee@afi.za.com