Shop, watch and follow the latest, live fashion updates with the smartphone App from African Fashion International (AFI).

FrontRow is a one-stop-shop for discerning lovers of fashion who wish to buy curated pan-African designer Ready-To-Wear collections, as well as luxury garments straight from the AFI runways.

Our App grants exclusive online entrance to the latest AFI fashion showcases and ensures secure and seamless online transactions from anywhere in the world.

With the runway in your pocket, you’ll discover items you didn’t even know existed

Find those one-of-a-kind pieces to serve beyond your daily what-to-wear necessities and stay connected to the latest world-class fashion events whilst accessing the best online shopping experience.

With over 780 items, from 243 designers to browse from, shopping and staying up to date on trends is made easier than ever. The only thing you’ll have to worry about is your basket never really getting empty.

Download the FrontRow App and be the first to know about new products, trunk sales, competitions, giveaways, front-row tickets, lifestyle events and coupons to shop online. By downloading the app, users are also offered opportunities to learn from global experts at AFI Masterclasses or watch the development designers on the AFI Fastrack reality series, as they enter the Business of Fashion and compete for the AFI Designer of the Year Award.

How to get the WEB APP?

FrontRow is not a regular app, it’s better. There is no need to visit your app store, simply navigate to using your mobile device.

To enter our App Hunt competition click the button below.


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Get the App

Get Access to all things FrontRow with the AFI Mobile App

FrontRow is not a regular app it’s BETTER! There is no need to go to your app store to get the app, click on the “PROCEED TO APP” button below then follow these instructions to add FrontRow to your phone’s home screen.

For Android

When landing on the home screen you will get a notification click to add to home screen (or click on three dots at the top right hand corner of screen and add to home)

For iPhone

When landing on the home screen click on your share button at the bottom and scroll to Add to home screen.