Moving away from the glitz and glamour of the city, the Seditsi Collection proposes clothing that
draws out our natural beauty and designs that allow the garment to evolve with the wearer over
We recently chatted with Founder and Head-Designer of the Seditsi Collection, Lesedi Baakwalanya
to see what he has in store for 2021 and the inspiration behind his latest collection. The Seditsi
Collection is an African fashion brand inspired by the landscapes of the Kalahari Desert, where he
grew up. His latest collection tells a story through silhouettes that evoke spiritual scenes of a past
simplicity, it combines neutral colours and serene designs for comfortable luxury.
The silhouettes and colours he grew up seeing from his mother’s wardrobe played a big role in his
concept and overall design direction. “My mom used to say colours can brighten your face without
putting too much effort and she was a queen of simplicity, so that played an important part to me.”
Lesedi learnt at a young age that it was possible to find beauty in everything. Growing up in the
desert, his aesthetic offers a unique twist on the more frequented interpretations of an Africa of
The young designer says people should expect more growth from his brand and more creativity,
catering for all shapes and sizes. “For me, fashion has a deeper meaning than the glitz and glamour. I
want to contribute immensely to building confidence, in empowering those who have low self-
esteem and help eradicate stereotypes,” said Lesedi.
Sharing some advice to those who want to pursue fashion as a career, Lesedi’s said, “to be successful
requires you to be consistent, passionate, authentic and master the art of evolving with time.”
Simple go onto www.afiboutique.com, select your New Year’s garments and let us deliver it to your doorstep.