Going home #IAMAFRICA

African fashion is a political statement. It is a representation of our heritage, where creatives draw inspiration to design a modern depiction of Africa.  Creatives from across Africa will turn up in Cape Town and the “mother city” will experience a week-long of fashion and lifestyle festivities from the 9 – 13 April.

On the back of the Condé Nast International Conference – which AFI is a major sponsor of – AFI Cape Town Fashion Week is, once again, bringing together the finest pan-African designers.

The fashion and lifestyle market bursts with prospects for up-and-coming designers, as well as distributors of raw materials alike. Cape Town will be spoiled for choice as designers from Ghana, Nigeria, Tanzania, Cameron and Morocco with strong African aesthetic in their creations paired up with local favourites such as Maxhosa by Laduma, Imprint, Marianne Fassler.

“Africa has always been a source of inspiration for the rest of the wold. AFI is set up to showcase and propel African designers in order to promote their businesses. Africa can definitely compete with the global brands given the support and an enabling ecosystem, that is what AFI seeks to facilitate,” says AFI Founder and CEO, Dr Precious Moloi-Motsepe.

The African continent boasts the world’s largest millennial population and the fastest-growing middle class. Together, this represents an enormous opportunity for African luxury and commercial fashion brands. International luxury brands have penetrated local markets but lack valid African narratives that speak to distinct sense of style. While the world is investing in appealing to African consumers, home-grown creatives have the responsibility to set the trends.

“The idea of going back home is all about building a future, through strengthening the present and acknowledging the past. Our presence in the market is only as great as our ability to stand out,” Dr Precious Moloi-Motsepe adds.

AFI Cape Town Fashion Week Programme Calendar

Date Activity
09 April Masterclass @ White Space
10 April Xperience AFI @ White Space
11 April Gala Dinner
12 – 13 April Fashion Shows @CTICC

 

For more information and tickets sales visit www.africanfashioninternational.com

For all media enquiries please contact:

Roshnee Pillay
Marketing Manager
roshnee@afi.za.com
Mobile: 082 654 1531
Telephone: +27 011 324 1500

Thulile Gama
Public Relations
thulile@afi.za.com
Mobile: 073 931 4842
Telephone: +27 011 324 1500