AFI FASHION WEEK

Reset | Reimagine | Reinvent.

AFI Joburg and Cape Town Fashion Weeks are marketing and sales platforms, which leverage AFI’s global network. Designers are propelled into new markets while showcasing their unique perceptions to targeted audiences who desire authentic African storytelling.

The line-up is curated around the runway with additional platforms for masterclasses, tutorials and presentations by renowned leaders in the industry. Most appealing is the AFI Boutique, setup at Fashion Weeks and available online, which offers the audience an opportunity to shop collections as they appear on the catwalk.

Both events attract designers from across the continent and the diaspora. While AFI does not promote seasonal collections, in the interest of designing for sustainability, October Joburg Fashion Weeks annually influence the Spring/Summer trends while March Cape Town Fashion Weeks inspire the annual trends for Autumn/Winter.