While music, culture, and traditional attire have always gone hand in hand with Africa – a revolution is happening in African fashion. From the kaftan, dashiki, gomesi, kanga, and head wrap to colourful beadwork – Africa’s diverse mix of cultures, ethnic groups, and religions have given rise to a variety of traditional clothing.
While traditional African styles have had a huge influence on the fashion industry, today’s modern designer is telling a unique story with pan-African fashion. Spanning from Mozambique, Ghana, Nigeria, Morocco, and South Africa, to Cameroon, Madagascar, the Ivory Coast, and Rwanda, designers from all over the continent are not only reinventing African styles across cultures, but they are also changing what it means to be an African fashion designer.
Celebrating the traditional and mirroring the new, designers such as David Tlale from South Africa, Christie Brown from Ghana, Laduma MaXhosa from South Africa, Eric Raisina from Madagascar, Mai Atafo from Nigeria, Laurence Airline from the Ivory Coast, and Moshions from Rwanda are breaking boundaries and pushing new frontiers with their afro-future, souk-meets-streetwear fashion.
Paying homage to many aspects of history and culture, and using both local and imported textured fabrics, beadwork, and leather, pan-African fashion offers a fusion of cultural pride, style, handiwork, and craftsmanship of local weavers who benefit from the brand’s commitment to fair-trade products.
At AFI, we believe in the promise of Africa and feel that it’s important for Africa to make its mark on global styles and future trends. Besides showcasing the best that African fashion has to offer, we also founded, own, and operate Audi Joburg Fashion Week Autumn/Winter, Durban Fashion Week (50%), Africa Fashion Week, Mercedes-Benz Fashion Week Cape Town Spring/Summer, and the African Fashion Awards.
We Are the First Platform to Pioneer a Pan-African Showcase
As the first platform to pioneer a pan-African showcase of designers from the four African regions, we have helped propel many designers to legendary heights through our global platform. With the belief that fashion is not just a word, but an industry and a platform for creatives, we promote a sense of entrepreneurism amongst emerging creatives in the industry by giving them a stage to be seen, heard, and taken to new global heights.
If you have what it takes to enter the dynamic industry of couture, contact us today to find out more about how we can help you make your mark.