AFI PrivéAFI CTFW

Brand Vision:

 

A contemporary brand catering to the elegant confident women with the love for fashion drawing inspiration from across the African continent translating into tangible fashion pieces. it focuses on fit, finish and quality giving customers the ultimate value for money. AW18 – ROUTE TO ROOT. Africa is home. Looking under the African sun we dig deeper, going back to our roots.

The inspiration for A/W18 is derived from the routes we take to get to our roots, our home. our land provides us with the foundation to plant our roots. the various sediments of the soil are furthermore the fundamental components to providing us with our basic needs. The overall feel of the range will be of an African women going on a journey to explore and find her roots, layered clothing to protect herself from the cold and her belongings wrapped closely to her.

AFI CTFW

DATE: 24 MARCH 2018

TIME: 17H30