AFI JFW /

DEOLA SAGOE

05 OCTOBER 2018 | 21:30

MELROSE ARCH

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DEOLA SAGOE

Whilst studying Business Administration at the University of Miami, Florida in the mid 1980’s, Deola fell in love with fashion.On graduating in 1987 she returned to Nigeria ostensibly to begin a Masters Degree in Finance.Deola’s mother had been running a small tailoring house called Odua Creations which was known for producing meticulously embroidered traditional Nigerian menswear.In 1989, Deola joined her mother with a view of expanding the label’s repertoire to encompass more contemporary designs for the ever developing, cosmpolitian Nigerian society. The following year, Deola began designing under her then married name, Deola Sagoe. Her fashion design credentials took a huge leap forward when she won the MNET Anglo Gold African Design award. She had been nominated by the legendary US Vogue Editor, Andre Leon Tally as one of four designers from Africa to show their work at New York Fashion Week in 2000.

Deola uniquely showcases contemporary fashions utilizing authentic African fabrics of antiquity; bringing together the contemporary and the traditional in a unique and fresh way. Her designs have recieved acclaim from foreign and domestic quarters. Deola is well known for her uncanny attention to detail, her expert handling of a diverse range of fabrics as well as her exemplary understanding of the African woman’s body. Amongst her many innovations is “Komole,” her own authentic answer to every

African’s yearning for an original interpretation and crafting of lace. Having been the first Nigerian to have her own stand-alone show at the New York Fashion Week in September 2014, she continues to lead the way in carving a space for Nigeria on the global fashion map.

            

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