Jenevieve Lyons as a brand encompasses:
Apparel with an aesthetic quality of avant-garde ideals; with ‘performatic’ prerequisites to evoke an emotional response and bring across meaning within the viewer, evidently telling parables through ‘fashion’; and apparel. The brand speaks to the fashion conscious consumer; with apparel; which are intricately designed and constructed to become something of immense grandeur, intriguing the customer with an eye and appreciation for clothing holding a high quality of aesthetic. The brand aims to avail the consumer with two lines of retail merchandise; 1. Being the Jenevieve Lyons runway collection where pieces can be bought from the runway collections and; 2., extended ready-to-wear retail lines encompassing both womenswear and menswear. Custom-made and made-to-measure offer the consumer with their own unique parable; outspoken into their wardrobe.
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