AFI JFW /
Nao Serati is a contemporary athleisure brand based in Johannesburg, South Africa. Founded by designer Neo Serati Mofammere in 2014, the brand specialises in unisex garments that explore the margins of gender and sexuality, while bearing in mind their South African heritage. Nao Seratti is all about a dialogue which asks, dissects and often subverts what it is to be a man or a woman in modern-day Africa.
Neo Serati, a LISOF graduate, describes his brand as the one informed by South African youth culture, picking up on all the visual cues, the rebellious attitude and the spirit of innovation. Merging conceptual fashion with a commercial air of democracy and accessibility is at the top of the brands agenda.
He enjoys partaking in fashion’s fluidity and its ability to swing between high-brow and lo-fi. Nao Serati has shown at both AFI Fashion Week Johannesburg and South African Menswear Fashion Week, the brand is enjoying attention across a variety of media coverage including being on a cover of Marie Claire South Africa.