AFI JFW /
Ruff Tung has been around since 1999. The original founder was Paul Botha, who was a mentor to both Bridget and Ludwig. South African-born Bridget moved back to Cape Town from London in 2012. Paul and Ludwig were working on the business in Durban, and Bridget joined the team. The goal was to transform a niche occasion-wear brand into a retail-ready one. Paul has passed away, but Bridget and Ludwig remain co-designers and co-owners of the business and the brand DNA is still alive and kicking.
Creative collaboration is at the heart of the Ruff Tung brand, inspiring a collection that empowers the contemporary woman by using a combination of simple silhouettes, colour blocking & bold prints, Ruff Tung offers classic with a contemporary twist. Their design ethos is to celebrate and reflect authentic women and because of this the Ruff Tung brand has naturally evolved to be more size inclusive. Ruff Tung collections are designed to flatter curves and to find the right balance between comfort & style, while remaining true to our brand heritage through the celebration of bold statement colours and prints.