AFI JFW /

Scalo by Sello Medupe

06 OCTOBER 2018 | 19:15

Melrose Arch

View Gallery

Scalo by Sello Medupe

SCALO is a South African fashion brand that represents quality and style since 2009. Founded in Johannesburg by Soweto born Sello Medupe, Scalo works on the basis of passion and creativity fused with the dynamism of a Johannesburg attitude. It is a modern, sophisticated and futuristic brand. Revolutionizing shape is paramount to the brands philosophy which brings out a great fit and a fluttering silhouette. Scalo aims to bring out a fresh and innovative approach to design, in order to create wearable yet cutting edge clothes.

The Scalo brand has taken on a strong presence for itself; as it reflects the personality of Sello and the inspiration behind Scalo, which is intended as distinguished, creative and emotionally present. The brand prides itself for its consistent approach to risk taking with bold fabric and colour choice and its deep understanding of the human form and how its best flattered. Scalo has dressed a number of celebrities for red carpet events and recently showcased in Italy.

        

View Gallery