AFI headlines Fashion Experience and Black Carpet at Metro FM Music Awards 2024

FOR IMMEDIATE RELEASE

Johannesburg South Africa – (April 16, 2024)- Africa Fashion International (AFI), a leading voice in fashion events and retail on the continent, will collaborate with the Metro FM Music Awards to host a memorable lifestyle show, the AFI FASHION EXPERIENCE, as well as the much anticipated the AFI MMA Black Carpet, on 26 and 27 April in Mbombela.

AFI, the continent's leading fashion platform, will give award attendees a rare occasion to engage in and be part of an exclusive and elevated cultural show which is often inaccessible to many.

This is a valuable opportunity for Metro FM Music Awards attendees and audience to immerse themselves in interactive cultural festivities that supports and promotes their own – local content, music, and fashion. This is an experience where the audience get to be the fashion show stars!

Founder and CEO of AFI, Dr Precious Moloi-Motsepe comments: “Particularly as we commemorate Freedom Day, the AFI Fashion Experience aims to leverage the cultural industry to weave a more connected and compassionate society. Fashion goes beyond just aesthetics. It offers a platform for self-expression and for diverse narratives to convene, and flourish.”

AFI prides itself with an obsession for quality and this will be on full display, from the carefully curated and meticulously crafted garments showcased by In house brand AFI Privé as well as pan African collective, HOUSE OF NALA, both retailing in Sandton City. 

AFI will also be the official host of the AFI MMA Black Carpet event, in partnership with the Metro FM Music Awards. This highly anticipated pre-show spectacle is where nominees and VIPs will show their bold style and statement pieces, many made by AFI fashion designers.

Roshnee Pillay, AFI Marketing Manager, perfectly captures the essence of the collaboration: "This is a cultural moment! The Metro FM Music Awards celebrate South Africa's music scene, and AFI is thrilled to bring quality craftmanship by African designers alongside it. AFI prides itself in its obsession with customer service, well curated affordable luxury products, all built from the company’s 16 years of excellence in curation and execution of quality fashion events. The AFI Fashion Experience is an opportunity to witness incredible Pan-African designers alongside AFI Privé and the House of Nala Collective, all in a truly immersive setting."

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FOR MORE INFORMATION AND INTERVIEW REQUESTS, PLEASE CONTACT:    

Roshnee Pillay, AFI Marketing Manager    

Roshnee@afi.za.com    

+27 66 479 1076   

www.africanfashioninternational.com 

Stay tuned for exclusive coverage of the AFI Fashion Experience at the 2024 Metro FM Music Awards.

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ABOUT AFI   

Over the past 16 years, AFI has connected African fashion to global markets, propelling, and elevating African designers to international acclaim. AFI’s mission is to be a Leading Luxury African Fashion Brand where quality and excellence in customer service and product, is our daily obsession. We curate and make high quality and affordable luxury products, especially for discerning customers from our network of top designers. AFI owns and operates experiential events- Joburg Fashion Week, Cape Town Fashion Week, Fastrack. AFI also owns the multi-brand Retail platform, House of Nala (Shop U47A, Upper Shopping Level, Sandton City) where global consumers can discover and buy unique, high-quality luxury apparel & accessories from pan African designers including its inhouse brand AFI Privé. AFI was founded by Entrepreneur and Philanthropist, Dr Precious Moloi-Motsepe, whose passion for African creativity, craftmanship, and culture led her to start a business that promotes diverse African talents globally.