News

05 04 2018
AFI Privé launches A/W’18 collection ROUTE TO ROOT

“For the AW18 collection Route to Root we went deeper looking under the African sun, going back to our roots.” Johannesburg, Sandton, 04 April 2018....

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19 03 2018
MAC COSMETICS

This year’s AFI Cape Town Fashion Week theme “I am Africa” comes at an exciting time when the world is celebrating African Super heroes. We...

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19 03 2018
DE BEERS

  DE BEERS GROUP OF COMPANIES SHOWCASES FOREVERMARK DIAMONDS AND SHINING LIGHT AWARDS AT AFI FASHION WEEK 2018       16 MARCH 2018 CAPETOWN,...

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MASTERCLASS

13 03 2018
Cultural Expropriation & Intellectual Property – ( Adams & Adams IP Lawyer)

AFI FASHION TALKS: AFI to partner with South Africa's Best IP attorneys ADAMS & ADAMS   Jean Bruneau is an Associate in the Trade Mark...

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13 03 2018
The Unthinkable Future (Futurist)

AFI FASHION TALKS- Exploring the impact and opportunity for African fashion, textiles and wearable technologies in the Design Innovation Landscape   Merle O’Brien is 1...

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13 03 2018
AFI FASHION TALKS

The AFI Fashion Talks are tailor-made experiential fashion talks with insights and discussions by industry subject experts.   Day 1  - Cultural Expropriation & IP...

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DESIGNERS

FILMS

#IamAfrica Campaign promo 2 on Trace Channel

Proof that our FASHION FUTURE is to be found in its past.

#iamAfrica Campaign Promo Senegal

Identity is the most important currency of our times.

 

Before the beaded adornment for which the Masai tribe are world-famous, they crafted their accessories using metals.

The film examines this tradition but with fresh lenses: as proof that the future of fashion is to be found in its past.

We will be launching a collection of statement, tribe-Inspired accessories at AFI Cape Town Fashion Week.