Mission

To connect our customers with authentic African stories through world class platforms thus facilitating the support and growth of people centered supply chains.

Vision

Build the best African Fashion and lifestyle platform. This is driven by our passion for Africa, its people and its creative talents, and underpinned by our duty to preserve our planet.

Afi Boutique

Interest in African fashion is global and their access to markets should be too. Aggregating the sale of fashion week collections removes the logistical red tape imposed on designers, allowing them to construct the garments that express Africa’s creative potential.

AFI FASHION WEEK

AFI Joburg and Cape Town Fashion Weeks are marketing and sales platforms, which leverage AFI’s global network. Designers are propelled into new markets while showcasing their unique perceptions to targeted audiences who desire authentic African storytelling.

AFI MASTERCLASS

Fashion is a globally connected industry with economic, social and environmental influence. This knowledge platform brings together industry leaders from around the world to signal current trends and discuss sustainable practices for collective transformation.

AFI FASTRACK

Incubating the next generation of African designers, Fastrack invests in design graduates who are building brands that offer unique perspectives on modern cultural trends. Through year-long internships and mentorships, as well as funding for the creation of capsule collections for Fashion Week, emerging designers are shaped to independently generate financially impactful returns.

AFI WEZART

AFI acknowledges that the power of creativity is born from conflicting and complementary artistic narratives. This online marketplace rents and sells contemporary African art, sculptures, prints and crafts to create settings that express diverse African attitudes through intricate design.