“For the AW18 collection Route to Root we went deeper looking under the African sun, going back to our roots.” Johannesburg, Sandton, 04 April 2018....
AFI FASHION TALKS: AFI to partner with South Africa's Best IP attorneys ADAMS & ADAMS Jean Bruneau is an Associate in the Trade Mark...
#IamAfrica Campaign promo 2 on Trace Channel
Proof that our FASHION FUTURE is to be found in its past.
#iamAfrica Campaign Promo Senegal
Identity is the most important currency of our times.
Before the beaded adornment for which the Masai tribe are world-famous, they crafted their accessories using metals.
The film examines this tradition but with fresh lenses: as proof that the future of fashion is to be found in its past.
We will be launching a collection of statement, tribe-Inspired accessories at AFI Cape Town Fashion Week.