The Miss South Africa 2024 Finalists at the AFI Privé Atelier

Press Release: AFI Is Official Fashion Partner for Miss SA 2024

Johannesburg, South Africa (02 July 2024) – Africa Fashion International (AFI) is proud to announce its partnership as the official fashion partner for Miss South Africa 2024.

AFI will provide designer garments for the contestants during the competition through its retail platform, the House of Nala store and the AFI Privé Atelier.

Contestants will be styled in garments from House of Nala collective of designers, showcasing the exceptional quality and craftsmanship of African luxury fashion brands. 

Select contestants will also have the privilege of wearing bespoke creations designed and crafted by the AFI Privé Atelier.

A Commitment to Showcasing African Excellence

Miss South Africa 2023 with Dr Precious Moloi-Motsepe
AFI Founder and CEO, Dr Precious Moloi-Motsepe with reigning Miss South Africa, Natasha Joubert, at the recent AFI Fastrack Prize Ceremony at the Johannesburg Stock Exchange.

This partnership aligns perfectly with AFI's mission to champion the growth and recognition of African fashion on a global stage. The Miss South Africa competition provides a unique platform to highlight the exquisite design talent and meticulous craftsmanship found within Africa's fashion industry.

Founder and CEO of Africa Fashion International, Dr Precious Moloi-Motsepe, explains the decision to partner with the Miss South Africa Organisation:

“Through the years, reigning Miss South Africa titleholders have sparked necessary national dialogues that have amplified the voices of women in our society,” says Dr Moloi-Motsepe.

“With each contestant, our goal is to imaginatively showcase their values and beliefs through their garments. In this partnership, with AFI’s House of Nala and Miss SA, we hope to make a powerful statement for women empowerment while also celebrating the elegance of diverse African identities.”

Experience African Fashion

The garments worn by the contestants during the Crown Chasers TV series and the Miss South Africa 2024 grand finale, will be available for pre-order at House of Nala located in Sandton City, Shop U47A, Upper Shopping Level. 

This allows viewers and fans to have access and also experience the power of African fashion.

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