AFI Insider
Women fuel culture's evolution – shaping spaces, weaving networks, and transmitting traditions through every available avenue.
Whether bridging gaps in African fashion's knowledge or catalysing industry growth through collaboration, a shared commitment emerges: to construct a united fashion realm propelled by collective investment and partnership.
Across business, journalism, design, and curation, these women defy individualism, tokenism, and glass ceilings in Africa’s creative industry. Amid global challenges – from conflicts to climate shifts – they forge ahead with visions for the continent's sartorial future.
They redefine success, proving the limitless potential for value creation in fashion.
This year, Africa Fashion International kicks off International Women’s Month by celebrating women who are driving African fashion both on and off the continent, from all corners of the fashion system.
Sara Chraibi is one of those women.
In the glittering world of haute couture, one name has been making waves on the global stage – Sara Chraibi.
Hailing from Morocco, this visionary designer has captivated the fashion industry with her distinct style, gaining recognition for her exceptional creations that have led her label, Maison Sara Chraibi, to showcase at Paris Haute Couture Week.
Being one of two African designers currently on the schedule, she is a virtuoso whose design prowess has redefined elegance and luxury. 
With a deep passion for artistry and an innate sense of aesthetics, Chraibi has forged a unique path in the fashion realm, elevating traditional Moroccan elements to new heights of sophistication.
Her journey from Morocco to the runways of Paris Haute Couture Week is a testament to her unwavering dedication, creativity, and talent.
Her signature style, rooted in Moroccan culture and elevated by her artistic vision, has carved a distinctive niche in the fashion industry.
She continues to shape the future of haute couture, leaving an indelible mark of elegance and innovation.
Maison Sara Chraibi was one of the brands that showcased at the recent Africa Fashion Unites Fundraising Fashion Show in Abidjan, Côte d'Ivoire, during the TotalEnergies CAF Africa Cup of Nations 2023.