Spring/Summer 2023 Trends: Earthy Tones and Bright Colours

Earthy Tones and Bright Colours: Reflecting Africa’s Landscapes in Fashion

Fashion Trends for Spring/Summer 2023/24: Earthy Tones, Bold Patterns, and Contemporary Twists 

For Spring/Summer 2023/24, African designers are taking inspiration from the rich tapestry of Africa's natural and cultural wonders. Think earthy tones reminiscent of terracotta, olive green, and sandy beige, beautifully complemented by the bright, symbolic colours of the continent.

These hues reflect Africa's diverse landscapes, from the Sahara Desert to lush rainforests, and they're making a splash in prints, embroidery, and patterns.

But that's not all – multi-pocketed pants, asymmetrical hemmed skirts, and dresses add a contemporary twist to tradition.

Here are the Spring/Summer 2023/24 fashion trends

Natural Colours 

Be inspired by the natural hues of the African continent this Spring Summer 2024. All items are available for purchase and pre-order on the House of Nala by AFI Store in Sandton City and House of Nala by AFI Online Store. 

The colour palette for this season is inspired by the beauty of nature and culture in Africa. Earthy tones like terracotta, olive green, and sandy beige are juxtaposed with the bright colours symbolic of Africa, reflecting the continent's stunning landscapes, from the Sahara Desert to the lush rainforests. These colours are contrasted with vibrant prints, embroidery and patterns, and other key trends like multi-pocketed pants and jackets, asymmetric hemmed skirts and dresses that bring a unique fusion of tradition and contemporary style. 

Flowing and Comfortable Silhouettes 

African fashion designers are experimenting with silhouettes that are both stylish and comfortable. Oversized blouses, billowy dresses, and wide-legged pants are some of the key pieces that have made a splash on the runway. These garments not only make a fashion statement but also embrace the African climate, allowing for freedom of movement and breathability.  

READ: The latest issue of the HON by AFI Magazine

Sustainable and Ethical Fashion

Sustainability and ethical fashion are more than just trends in African fashion; they are core values that guide the design process. African designers are increasingly using environmentally friendly materials, such as organic cotton, bamboo, and recycled fabrics, and ethical production practices, such as fair trade, artisan empowerment, and local sourcing. They are also repurposing older garments to create new masterpieces. This way, they not only create beautiful clothes but also support social and environmental causes. 

To shop these looks, visit our House of Nala by AFI Sandton City store. Or you can always purchase your garment on the House of Nala by AFI Online Store. Click here to explore our online store.