How AFI is Driving Innovation and Growth in Africa’s Fashion Industry at the BRICS Summit Trade Fair
Connecting African Fashion with Global Markets through the BRICS Trade Fair
After months of interest, the most anticipated event of the year in the world of international trade and collaboration is finally happening. The 15th BRICS Summit is here to showcase the best of Brazil, Russia, India, China, and South Africa in an extravaganza of innovation, trade and partnership.
The BRICS Summit is hosted by South Africa in Johannesburg between August 22 to 24 2023. The country will be buzzing with the dynamic energy of these emerging economies, as they come together to enhance cooperation and take their industries to new heights.
At the heart of this summit lies the BRICS Business Forum and the BRICS Trade Fair, where influential leaders and visionaries will unite to share their products, services, and ideas. It's the perfect opportunity for aspiring entrepreneurs to get inspired, network, and explore potential partnerships.
AFI at the BRICS Trade Fair 2023
Taking place off-site at the Gallagher Convention Centre from August 19 until August 23, the BRICS Trade Fair aims to strategically foster B2B opportunities for enterprises in the BRICS partner countries.
It is vibrant marketplace that showcases a diverse range of enterprises from sectors like fashion, agriculture, energy, technology, and more.
But what does this mean for the African fashion industry?
In the ever-evolving landscape of international trade, innovation is the currency that paves the way for success. African Fashion International (AFI) understands this concept on a profound level, and the AFI's presence at the BRICS Trade Fair exemplifies their commitment to pioneering the future of Africa’s fashion industry.
It provides opportunities for AFI to explore, that could shape the future of fashion in the region.
AFI will be showcasing and retailing from STAND 168. Featured in the specially curated collection is a list of some of the African continent's most talented designers, including Taibo Bacar, Eric Raisina, Alia Bare, Sisters of Afrika, Enjipai Jewellery and Kaylaamiel Creations.
The collection will also be available to shop on the AFI Online Store.
SHOP: The BRICS Summit Collection
AFI’s Value Proposition
At the heart of AFI's mission, is a dedication to nurturing creative talent in the continent and fostering collaboration. By participating in the BRICS Trade Fair, AFI is not merely showcasing clothing; it’s about spotlighting the ingenuity and creativity that Africa's fashion scene has to offer.
AFI has always been a platform that connects African fashion to global markets, promoting African designers and luxury craftsmanship.
AFI's focus on Bu2B opportunities is a strategic move that aligns perfectly with the BRICS Summit's overarching goals. This enables AFI to continue to facilitate connections between designers, manufacturers, and retailers. We are sowing the seeds for a thriving ecosystem of fashion entrepreneurship.
AFI’s Commitment to Africa’s Fashion Industry
According to industry reports, the textile and clothing market in Africa, is reportedly worth more than $31billion and accounts for the second largest number of jobs in developing countries after agriculture. The BRICS Trade Fair therefore provides a great opportunity to spotlight the opportunities that the fashion industry presents to the economies of developing countries.
In an era where commerce transcends borders, AFI's role at the BRICS Summit Trade Fair is more crucial than ever. By fostering connections and creating opportunities of trade, AFI is driving the fashion industry towards a global marketplace that values diversity, creativity, and sustainable growth.
The Trade Fair allows AFI to showcase the African fashion industry's rich tapestry of styles and craftsmanship, stimulating the demand for unique, high-quality products that capture the essence of the continent.
READ: AFI spotlights African apparel and accessories at WD2023
This isn't just about runway shows and haute couture; it's about forging meaningful B2B connections that transcend borders.